What are the steps to build a cohesive sales team?

The sales team is an important potential of the business because they are the source of business revenue to maintain and develop the scale. But in many companies, the sales team is not cohesive, and the job-hopping rate is very high. Therefore, this article BEMO wants to help companies increase the cohesion of the business team in particular, and the organization in general with the seven suggestions below.

1. Setting the entry recruitment criteria

Hiring the right people will bring high performance, and the team will thrive. To do that, leaders need to set entry criteria, such as:

  • What personality of the vacancy is suitable?
  • Candidate must be someone who wants a lot of challenges?
  • Should the candidate’s behavior be mature, meticulous, or avoiding conflict?

If recruiters can set many recruitment criteria, they will evaluate candidates easily and find the right people to adapt culture as well as connect the team quickly. 

2. Clear goal orientation


In a group, the leader must give his teammates a clear understanding of the group’s direction, goals, and targets to reach. Because of that, they will be responsible for discussing together, working towards the goal, and connecting.

When the direction is clear, each employee will know his or her task to do and improve self-discipline. 

3. Promoting sharing of experiences

The sales team will have to deal with customers, with diverse personalities and different behaviors. Therefore, the leadership should take advantage of this to organize weekly sharing sessions about working experiences with customers of the sales team, which will make them more open, exchange, and learn from each other.

From there, the sales team will gain skills in teamwork, problem-solving… from previous shared experiences. This is a way to increase cohesion between members effectively. 

4. Receiving feedback from employees

Listening to employee feedback is essential because leaders show them that they care and are happy to share their experiences. This thing will make employees feel appreciated, thereby increasing loyalty to the business.

Therefore, leaders should organize feedback sessions for their teams, and this can become a common culture that permeates the whole company. 

5. Measuring performance with precise metrics


When it comes to connecting employees, leaders need to be fair and transparent in their performance evaluation. Because if you use intuition and relationships to conclude work efficiency, it is easy to create conflicts in the team.

Therefore, leaders need to base on specific data such as take-out contracts, the number of customers the staff has taken care of, customer feedback… to rank capacity. And those with lower achievements will have to work hard and talk to better friends to get ideas to improve work efficiency. 

6. Group discussion to come up with solutions


An effective method to increase team cohesion is teamwork, as they will have to debate, exchange, and agree on ideas. But leaders need to coordinate so that everyone can share and contribute ideas to find the best solution, instead of letting them argue and hold their views.

Letting employees know that their opinions are respected in each discussion helps to increase cohesion between members. And it is this that creates a sustainable collective work culture. 

7. Building a continuous working system

Although there are stages of teamwork through excellent discussion and exchange, when the actual battle process is fragmented and unprofessional, etc. it is difficult to avoid conflicts. Therefore, enterprises should build a continuous, connected system like ERP so that the process is standardized.

Then, each department works more closely, can use related documents if needed. The reports are aggregated on one system, this will create consistency, transparency and can be measured and measured.

It is not difficult to come up with proposals to engage the sales team, but to succeed is a big problem, because departmental management must be persistent in implementing it to be effective.

Besides, applying digital transformation techniques such as ERP is important for employees to work continuously, consistently, and more connected. Please contact BEMO for advice and experience the modules!