7 steps to build a cohesive sales team

A significant business potential is the sales team. They are the ones who make ideas, plan and put them into action, generate revenue, and support maintaining and expanding the organization’s size. However, the sales team still lacks coherence and has a high rate of job switching in many companies. By offering seven suggestions for creating a business team, BEMO hopes to assist businesses in improving the cohesiveness of this team in particular and the organization as a whole.

1. Setting the entry recruitment criteria

Hiring the right people will bring high work performance, and the team will grow tremendously. To do that, leaders need to set clear entry criteria, such as:

  • What personality of the vacancy is suitable?
  • Does the candidate need to be someone who wants to be challenged?
  • Should the candidate’s behavior be mature, meticulous, or tactful, avoiding conflict?

When employers can set multiple recruitment criteria, it will be easier to evaluate candidates, proactively find the right person to integrate into the company culture, and quickly engage with the team.

2. Clear goal orientation

Clear goal orientation is a prerequisite for business success
Clear goal orientation is a prerequisite for business success. Source: Pinterest.

In a group, the leader must give his teammates a clear understanding of the group’s direction, goals, and targets to reach. Because of that, they will be responsible for discussing together, working towards the goal, and connecting.

When the direction is clear, each employee will know his or her task to do and improve self-discipline. 

3. Promoting sharing of experiences

The sales team will have to deal with a large number of customers, each of whom will act differently based on their personality types. Therefore, leaders should take advantage of this to plan experience-sharing meetings with clients from the business team.

By allowing each person to express themselves and learn from others, this will encourage greater openness and willingness to communicate between individuals.

The sales team will then develop teamwork and problem-solving skills as a result of their shared past experiences. Cohesion among members can be improved by doing this.

4. Receiving feedback from employees

The sales team will have to deal with a large number of customers, each of whom will behave differently based on their personality. As a result, leaders should use this opportunity to organize experience-sharing sessions with customers from the business team, so that each individual can express himself and learn from one another, making them more open and willing to talk to one another.

From here, the sales team will develop teamwork and problem-solving skills based on previously shared experiences. This is an effective method for increasing member cohesion.

5. Measuring performance with precise metrics

Every assessment needs to be based on concrete and authentic data
Every assessment needs to be based on concrete and authentic data. Source:

Leaders must be fair and transparent when evaluating employees’ performance in order to engage them. It is easy to create conflicts in a team if you rely on intuition or relationships to draw conclusions about work performance.

As a result, business leaders must rank capacity based on specific metrics such as take-out contracts, the number of customers serviced by employees, customer feedback, and other industry factors.

Those who perform poorly will need to work hard and talk to better members to get ideas on how to improve work efficiency.

6. Group discussion to come up with solutions

Group discussions are always a good solution to get good ideas to help grow your business
Group discussions are always a good solution to get good ideas to help grow your business. Source: 

Teamwork is an effective method for increasing team cohesion. They will have to debate, exchange ideas, and learn to agree while working in groups.

Leaders must also coordinate and coordinate so that everyone can share and contribute ideas to find the best solution, rather than allowing them to argue and insist on maintaining their own points of view.

Make it clear to employees that their opinions are valued in all discussions. This contributes to a stronger bond among members and the development of long-term collective work culture.

7. Building a continuous working system 

Although teamwork and communication are excellent, conflict is difficult to avoid when the actual battle process is fragmented and unprofessional. As a result, businesses should implement a continuous and connected working system, such as ERP, to standardize the process.

Then, each department will work more collaboratively, easily referring to related documents if necessary. Because of ERP, reports will be aggregated on the same system, resulting in consistency, transparency, and measurable results.

It is not difficult to come up with ideas to help engage the sales team, but success requires a lot of effort and perseverance. Leaders and departmental managers, in particular, must be aware of and prepared for the above. New changes can be beneficial.

Furthermore, building KPIs for sales team and implementing digital transformation techniques such as ERP is critical so that employees can work in a more consistent and connected manner. If you plan to implement ERP, please contact BEMO for advice and to test the modules!